Don’t Make Me Think – Key Learning Points for UX Design for the Web

don’t make me think tis title offa book by the hci and usability engineer steve krug. it teaches ux designers how to deliver gr8 usr experiences in a very simple and accessible way. since its release inna yr 2000 t'has become 1-odda defining texts inna industry and an inpresh guide to ux professionals round the realm.

don’t make me think was written by steve krug to help pplz think like usability experts do. twas designed to be short, concise and very much to the point. the idea bein’ that if it can be read in ≤ 2 hrs and covers all the most primordial essentialisms of usability; it ‘d be much easier t'get pplz who don’t normally ‘ve responsibility for ux t'get on board w'da ideas and to promote them from within their organizations.

author/copyrite holder: austin kleon. copyrite terms and licence: cc by-nc-nd 2.0

this has made it 1-odda most pop books inna ux and usability field and to date t'has sold nearly 500,000 copies and been published in 20 ≠ languages!

steve has also written a sequel; rocket surgery made easy is a practical guide to usability testing that can be used by just bout any-1 to examine their web site, software or app to see that their essentialisms are as usable as possible.

key ideas from don’t make me think

we strongly recommend that you read steve’s book. it really is incredibly short n''twill ensure that you get a strong grounding in usability without spending ½ yr life studying the research that surrounds the zone. as a way of introduction (or refreshment if you ‘ve already read the book), here are some key lessons inna book tha're worth highlitin’:

usability is…

usability is simply the idea dat a' normal person ‘d be able to use yr essentialisms without finding the process frustrating or annoying. usability is making sure things work well and are easy to use. spoons, for ex, are incredibly usable .

author/copyrite holder: scott bauer. copyrite terms and licence: public domain

self explanatory tis way forward

whenever a usr opens an app or a web page they ‘d be able to tell you at a glance wha’ it’s for. it ‘d be as obvious as can be wha’ the purpose of things is.

don’t make me (or any-1) think

if you make pplz think, you make them un☺. usrs don’t wanna treat yr site or app like some sort of cryptic crossword – they wanna know wha’ they ‘d do immediately and then dweet. the + you make pplz think, the + likely they are to go elsewhere t'get djob' done.

time wasting sucks

author/copyrite holder: proangie werren. copyrite terms and licence: cc by-nd 2.0

pplz go online to save time not to spend it. if you waste pplz’s time they move on. this ‘d be obvious when you think bout the fact that even page loading times are pondered in g ranks.

let me go back

as long as the back button works, mistakes don’t matter too much from a usr’s perspective. the back button tis most used feature onna internet tody. make sure pplz can get back to where they started iffey get lost.

pplz are habitual

if something works well – pplz will tend to stick to using that. even if there’s a better way to do something out there – it’s unlikely t'they’ll go looking for it. that doesn’t mean t'they won’t eventually ‘ve it called to their attention but if you make things usable; you make them sticky.

get to the point

again w'da time saving – pplz don’t look for pleasantries onna internet; they wanna get to the point. make sure yr sites and apps do just that.

some pplz ♥ search

you nd'2 ‘ve a search facility within yr web app or site. there’s a certain group of usrs who ‘ve become search-dependent. if you don’t give them the option; they’ll go elsewhere.

author/copyrite holder: panagiotis georgiou. copyrite terms and licence: cc by-nc-nd 2.0

pplz remember the experience of interacting with web sites and applications. they learn where to find wha’ they want and how to do wha’ they do. when you mess w'da site map – you mess with their ability to recall these steps and make things confusing for returning usrs.

show them the way to go home

the home button tis ultimate emergency exit for usrs. iffey get really, really lost and even the back button isn’t helping – they need a single click t'get them home. make sure it’s obvious and immediate.

the take away

don’t make me think is all bout simple ideas and simple wys'2 put them into practice. course, there’s + to usability than steve’s brilliant guide can contain but all the major primordials for ux designers are there and they’re very easy t'get at. usability is 1-odda 4 main building blocks of ux (along with desirability, val and adoptability) n'it’s vital t'get to grips with it to build awesome apps and websites.

references & where to learn +

course: web design for usability:…

don’t make me think by steve krug can be purchased at amazon here (please note the interaction design foundation aint an amazon affiliate and does not receive any commission on purchases made) –…

hero image: author/copyrite holder: keso s. copyrite terms and licence: cc by-nc-nd 2.0

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