BlackBerry Is Planning a Comeback. For Some, It Never Left

twas nearly all over on aug 31. blackberry owners had known twas coming for 6 mnths. tcl, which had been making android phones under the blackberry name since 2017, was out, “no longer selling blackberry-branded mobile devices.” then, just 12 dys b4 the deadline na l8st in a long line of blos to bb phone fans, in steps texas-based onward mobility with promises offa new 5g android blackberry in 2021.

wired uk

this story originally appeared on wired uk.

“i want + information to be released onna new blackberry,” redditor petiteging posted onna r/blackberry subreddit a few weeks l8r. “i’m dying to know + … been a usr for 10 yrs. i thought they were done for good. by far the best news of 2020 for me.”

posts on r/blackberry, which was created in oct 2008 and currently has 12,000 members, tend to range from spotting blackberry’s influence—like the bb trackpad na' mercedes dashboard—to lots and lotso' crowdsrcd troubleshooting, to gems like a teenager gettin nostalgic over playing brick breaker na' blackberry bold inna ’00s. there’s also a contingent of elder rim employees active inna comments and some proud canadians on there, too. blackberry limited, elderly research in motion, is now an enterprise security software and iot company, and is still based in wataloo, ontario.

if you’re a current or recent blackberry owner in 2020, chances are a couple of things apply: you know exactly wha’ you like bout blackberry smartphones (and wha’ you hate bout the alternatives) and you don’t know many pplz irl w'da same brand of phone as you. you ‘dn’t be safer from the “isheeple” taunts of android usrs.

‘d you use a blackberry in 2020? join the discussion inna comments belo. (reg here for an account.)

“i think i clung onto the brand many yrs longer than my friends,” says keyth david, who works atta discovery channel. “i ♥ bb10 and my passport (2014). if twas bein’ supported still, i’d ‘ve kept it. i 1-ly left when all the app makers started to pull out.” david’s 1st rim phone was the blackberry pearl (2006), which he bought in 2007. “the pearl ball inna middle was the main selling point for me—talk bout head turns—b'tll so cause i ♥ physical keyboards,” he says. “still to this dy i hate touchscreens. even to the point that i sold an iphone to buy the bb classic when that came out.”

tube videos with titles like “the blackberry key2 after 30 dys!” and “blackberry in 2020” can still rack up + than 200,000 views for reviewers. adam matlock runs the tekodyssey channel; he still covers the brand and describes himself as an “avid supporter of blackberry.” matlock says that while he doesn’t get requests to cover bb devices, “pplz can’t let go of blackberry phones, cause they’re iconic, we ‘ve memories w'dem, physical keyboards are irreplaceable when typing na' phone, and they ‘ve always been synonymous with productivity and communication.”

matlock, whose favorite bb device tis classic and who most recently used a key2 le (2018), also alludes to the inconveniences and basic usr issues blackberry fans ‘ve had to put up with ‘oer the past few yrs: “we need blackberry t'get onna same page and give us a phone that works, that we don’t ‘ve to compromise on, like we ‘ve inna past. a good phone experience ‘d be complemented by an amazing keyboard, not limited by it.”

lara mingay, founder of lm communications, had never owned an iphone as her personal phone til feb of this yr. as for blackberry devices, “i’ve had them all, as i’ve used it from the start, the old, blue ones,” she says. mingay finally gave up onna blackberry classic (2014) and had to “succumb” to apple when “my bb just basically stopped working … it just shut down.”

there was something else, though. the signature qwerty keyboard was the “perfect business tool” for sending emails onna go, but then influencers became pt of her pr remit: “i just had t'give in, as twas becoming a bit annoying to not view instagram properly for my job.”

original content at: www.wired.com…
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