Roland – Company – Press Releases – 2021 – ROLAND ANNOUNCES TR-707 AND TR-727 SOFTWARE RHYTHM COMPOSERS

software-based recreations of classic roland drum machines from the mid-1980s, available exclusively through roland cloud

for immediate release

rebecca eaddy
global pr/media relations manager
roland corporation
(323) 890-3718
rebecca.eaddy@roland.com…

los angeles, ca, sep 2, 2021 —roland announces the tr-707 and tr-727 software rhythm composers, the l8st additions to the legendary series of software-based roland instruments available through roland cloud. brought to life with roland’s advanced analog circuit behavior (acb) tek, these plug-in instruments bring the authentic sound and experience of the primordial mid-1980s tr-707 and tr-727 rhythm composers to computer-based ♫ production and performance workflos.

in 1985, roland introduced the now-famous tr-707 and tr-727, the company’s 1st drum machines with all sounds based round pcm samples. the tr-707, with its orange livery, had the most advanced pattern sequencing capabilities to date and included 15 punchy drum sounds covering all the basics, from kick and snare to toms and cymbals. its sibling, the blue-highlited tr-727, was an all-out percussion powerhouse with 15 latin-inspired sounds that ‘d take any groove to new h8s. each untwas formidable on its own, but together they were unstoppable.

taking their riteful places nxt to other classics inna roland tr series, this dynamic duo of drums and percussion has appeared on hit tracks in many genres through the yrs, including synth-pop, acid house, industrial, electro, indie, alternative, and +. the software-based recreations reproduce their sound and behavior with 100-% authenticity, coupled with modern upgrades that take them into all-new creative territory.

the playback engines inna tr-707 and tr-727 were primitive by tody’s standards, with 25 khz sample rates and 8-bit resolution (and even 6-bit for some tones). to optimize performance, roland engineers used short pcm waveforms with decay introduced l8r inna analog circuitry. but this early hybrid approach had its limitations, with σs inna digital clock and analog circuitry causing variances inna pitch and decay toonistics. this combination of factors strongly contributes to the charm of the tr-707 and tr-727 and their unique and pleasing lo-fi punch. to replicate these behaviors in software, roland started w'da original pcm wave data from the hardware. nxt, acb tek was used to recreate the interaction tween the pcm engine and analog output stages, carefully including all its quirks and instabilities.

the software-based tr-707 and tr-727 also include many updated features inspired by pop aftermkt modifications. usrs ‘ve deep lvls of sound control unavailable with stock hardware units, including attack, decay, and tuning for individual sounds, the ability to overdrive the internal circuitry, and much +. additionally, the sequencer features include numerous modern enhments for infusing grooves with added detail and nuance.

the tr-707 and tr-727 software rhythm composers are pt of roland cloud’s legendary series, which offers plug-in versions of roland classics like the tr-808, tr-909, juno-106, jupiter-8, d-50, and many others. legendary titles are available w'da ultimate membership lvl of roland cloud. all paid lvls—including core and pro—start witha free 30-dy trial of ultimate, alloing usrs to try out the tr-707 and tr-727 and all other ultimate features. in addition, any roland account holder can purchase lifetime keys for individual legendary series titles. a lifetime key provides unlimited access for as long as their account is active, even iffey don’t ‘ve a roland cloud membership.

availability & pricing

the tr-707 and tr-727 software rhythm composers are available to purchase now from roland cloud as a roland lifetime key for $149 each, and are included w'da roland cloud ultimate membership.

for the full press kit, including hi-res images, specs, and +, click here.

to learn + bout the tr-707 and tr-727 software rhythm composers and roland cloud, visit roland.com….

*price atta time of publishing.

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bout roland corporation
for nearly 50 yrs, roland’s innovative electronic ♫al instruments and multimedia essentialisms ‘ve fueled inspiration in artists and creators round the realm. embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar essentialisms, and electronic percussion to dj controllers, audio/video solutions, livestreaming essentialisms, and +. as tek evolves, roland continues to lead the way for gigging ♫ians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflos tween hardware essentialisms, computers, and mobile devices. for + information, visit roland.com… or see yr local roland dealer.

original content at: www.roland.com…
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