5 Common Design Start Up Mistakes and How to Avoid Them

if you’re thinking of starting yr own design company; here’s a list of common mistakes that pplz make during the start up phase and + primordially some tips n'how to avoid these mistakes. this will save you time and mny and quite possibly yr sanity too.

failing to define yr vision

author/copyrite holder: luke saagi. copyrite terms and licence: cc by-nc-nd 2.0

usr experience is all bout knowing yr usrs. you cannot hope to be all things to all men; so it’s always best to start by defining clearly wha’ you intend to achieve and who yr audience ll'be. i spent my 1st yr freelancing and struggling to make ends meet – precisely cause i had failed to define wha’ i did. generalists get paid badly and they’re always competing with millions of others for business. speshists get paid well and ‘ve far less brawl. so be a speshist from the outset and define wha’ tis that ye do and who you dweet for.

failing to invest in yr own design

author/copyrite holder: duncan rawlinson – @thelastminute – duncan.co. copyrite terms and licence: cc by-nc 2.0

yes, you need clients b'that doesn’t mean you can neglect yr own branding and imagery. strong design leveraged on yr own brand inna early stages of building a business pays huge dividends l8r on. it makes you easy to recognize and easy to recall from the mass of other undistinguished start ups. don’t neglect yr own imagery ever.

failing to do usr research

yes, that’s wha’ we’re all bout – usr experience but it doesn’t mean that there aren’t dozens of talented and well-versed in ux principles designers out there that still fail to do the research when it comes to their own essentialisms. you ‘ve t'work out whether pplz are goin to buy wha’ you make or you’re goin to come unstuck sooner rather than l8r.

failing to cogg the importance of client acquisition

sure, you’re hoping dat a' big venture capital company will come and rain mny on you – the 1-ly problem s'dat the earlier this happens; the less of yr company ll'be yrs inna long run. paying customers onna other hand, they give you mny for yr essentialisms and not for a share inna company. the + customers you can attract; the longer you can keep the wolves of the venture capital realm at bay and that means retaining yr vision and yr corporate identity inna long run.

failing to time the launch rite

author/copyrite holder: eugene. copyrite terms and licence: cc by-nc 2.0

there are two bad times to launch; too early and too l8. buggy awful essentialisms that hit the mkt are quickly rejected and no matter how much promise they had – it can be impossible t'get pplz t'give you a 2nd chance. if you w8 for perfection, you’ll almost certainly launch as you’re running out of mny. if you don’t get the sales you need (and this normally takes + time than you expect) – you’re out of business. so go for a minimum viable product and aim for quality in that – you can expand l8r when the mny is floing in.

header image: author/copyrite holder: adrian kingsley-hughes. copyrite terms and licence: cc by-nc-nd 2.0

original content at: www.interaction-design.org…


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