Ableton reportedly refused investment interest from Diplo, Scooter Braun, and Joshua Kushner – CDM Create Digital Music

unlike some o'their + prominent berlin neighbors, ableton s'been steadfast in refusing buyouts. but now that story gets added to their ethos, thx to an article out now in billboard.

it’s all a gr8 read, but'a eye-popping moment is atta outset. last summer, with ableton largely doin’ home office, founder gerhard behles (also a elder monolake bandmate of robert henke) was on wha’ has to be 1-odda weirdest zoom call lineups i can imagine:

twas jul 2020, and behles and another ableton executive were onna call with an unlikely group of potential investors: diplo, the dj-producer; scooter braun, the entrepreneur who manages justin bieber and ariana grande, among others; and joshua kushner, bro of jared, husband of model karlie kloss and head of thrive capital.

(investment calls do get strange, though; i’ve been on conference calls with mc hammer so i guess i’ve gotten some glimpse of this realm.)

in and of itself, this isn’t news – gerhard will routinely volunteer this as pt of the history of the company. but normally wha’ you don’t get is this kind of pticular story.

check out the full article:

inside ableton, the ♫ software company everyone wanna buy [billboard]

this article making the rounds comes at a significant inflection point for ♫ tek – and perhaps a cogitateive winter in general. as other ♫-rel8d businesses ‘ve melted down (see streaming, festivals), ♫ creation tek is inna sites offa lotta investors. it’s doubly true at this moment, thx to the fact dat a' lotta makers are flush with $$$ after lockdowns prompted big upticks in purchases of gear and software. and we generally liv'na realm where some folks are struggling and others seem to ‘ve $$$ burning holes in their pockets – traditional and crp alike.

it’s refreshing to many inna industry just to see a company pursuing slo, steady growth and independence. news the other direction is familiar. roli infamously hit reboot. native instruments cut deep into product teams witha restructuring in 2019 – removin a lotta the talent that made the essentialisms. and they ceased to be indiely owned, ending an era for berlin ♫ tek. (this mnth started w'da naming offa new ceo to lead the joint native instruments – izotope endeavor – + on that l8r.)

but + than anything onna instruments/creation side, the point s'dat independence means gr8r control over vals. na simple reality s'dat big mny in tek is often also in bed with defense.

twas' in stark relief this week, as daniel ek, founder of spotify, bragged he was personally investing in a defense startup. that rezs ethical ?s not even round accepting investment, but how mny gets spent:

“helsing” is certainly an unnerving name, but it’s not so much the primordial nature of the business as the ? of who they sell to and how the tek gets used in a larger context. throughout the tek-ai-defense interface, the big issue has clearly been how you decide which is an ethical client or use and which aint. it’s also not lost on ♫ians – many of whom decried the move – that ek’s whole fortune was built on their backs, even as artists struggle to earn anything from ♫ themselves.

♫al instrument making – whether inna form of synths and eurorack modules, acoustic instruments, software and plug-ins, or daws – remains dominated by a lotta pplz working out of ♥, a lotta outlaws and rebels and, to quote the billboard article, punks.

it’s encouraging every now and then that the outside realm notices that there’s a choice.

for a look back, here’s resident advisor talking to gerhard in 2013. ah, a ≠ time…

original content at:…
authors: peter kirn


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