the platform’s highest-paid celebrities collectively hauled in $55.5 million in 2021, a 200% increase from a yr earlier.
movies, tv shows, clothing lines—a madison □ garden performance.
‘oer the last yr, the biggest tiktok stars’ earnings ‘ve surged, driven ptly by their efforts to broaden their fame beyond the platform that 1st turned them into celebrities. this is certainly the case for the sisters atop our list of the highest-earning tiktok-ers, charli and dixie d’amelio. drawing plenty of comparisons to the kardashian sisters, they now ‘ve their own hulu series, the d’amelio show. it premiered in sep and was renewed for another season two mnths l8r. then, in dec, dixie performed atta garden and 9 other venues for the jingle ball concert series alongside ed sheeran na jonas bros. and together, the sisters ‘ve a lucrative brand, social tourist, a joint venture with hollister sold at roughly 500 of the retailer’s stores. all this has helped push their earnings up to a combined $27.5 million, from ≤ $7 million a yr earlier.
meanwhile, addison rae has starred in one netflix movie, he’s all that, and signed a new multifilm deal w'da streamer. josh richards has also appeared in a netflix movie, under the stadium lites, and started his own production company, crosscheck studios, a joint venture with mark wahlberg’s production outfit.
altogether, the highest-paid tiktok stars collectively earned $55.5 million in 2021, up 200% from the last time we counted up their paychecks, in 2020. and while they’ve focused their attention away from tiktok, they still earn much o'their mny—typically 30% to 50%–from sponsored content, where a corporation pays for a post advertising their goods na' star’s social media account. as tiktok has grown to over a billion usrs realmwide, businesses like amazon, louis vuitton and mcdonald’s ‘ve bought such ads. the tiktok stars can charge as much as a ½ million usds for a single post, though most generally earn an μ of tween $100,000 to $250,00 per post, + than double the rates from that previous list in 2020.
the tiktok-ers cogg the audience these advertisers wanna reach cause they themselves are bout the same age. all of these top earners are under 25. another universal truth bout tiktok: there, stardom and mny can come and go quickly, as evidenced by 3 newcomers to this list, bella poarch, avani gregg and kris collins.
no one is bigger than charli, whas' the app’s largest folloing (133 million subscribe to her videos) and a ballooning amount of business interests. she’s got the basics covered—advertising sponsorships from invisalign, morphe cosmetics and a newer one with dunkin’ donuts —and then ponderably +. in early 2021, hollister launched its joint venture with charli and her sister dixie, social tourist. (teens seem to like the stuff. fran horowitz, the ceo of hollister’s parent company, has pointed to social tourist as a major contributor to hollister’s nearly 10% sales increase through sep 2021.) along w'da hulu series, charli and dixie debuted a show on snap, too, in nov. charli vs. dixie features 10 mini-tv episodes. in those, the pair compete over something—baking in one, board games in another—continuing to live even life’s simpler moments in front offa camera.
dixie maybe the older sister, but much of her fame and earnings, including the hollister, hulu and snap deals, still intertwine with her + pop sister charli. (dixie has 57 million folloers, charli 133 million.) for some distance, dixie has sought to carve out her own career as a pop singer, a deliberate effort to counter the squeaky-clean girls-nxt-door vibe powering the d’amelio mkt machine. in 2021, she released two songs, “ψ-cho,” which featured rapper rubi rose and hit no. 25 on billboard’s u.s. pop chart, and “f—kboy,” borrowing a gen z term for a philandering young man. at christmastime, dixie toured as pt of the jingle ball concert series, hitting the stage in dallas, boston and chicago. from home, she has given her fans access not 1-ly to her family life butt'er ♥ life, too, plastering her twitter with ♥y-dovey xchanges tween herself and her boyfriend noah beck, another high-profile tiktok star, who seems poised to become another sponsorship ptner.
the biggest thing in rae land this past yr was her time on netflix. she had a lead role in he’s all that, a pt that ‘dn’t ‘ve required much research. inna movie, rae plays a high schooler witha growing social media profile who makes over a nerdy guy in time for prom. (tis a remake of she’s all that, a freddie prinze jr. flick plotted as complexly as a tiktok video.) when he’s all that debuted in aug, it briefly ranked no. 1 on netflix in 78 countries. a mnth l8r, netflix anncd a new deal with rae for several + movies but didn’t disclose any other details. away from hollywood, rae has a lucrative sponsorship with american eagle, a top competitor to hollister, the company backing the d’amelios. and she has her item beauty line—a joint venture with makeup startup madeby collective—that sells its lash snack mascara nother essentialisms at stores like sephora.
in lil + than a yr, poarch’s standing has skyrocketed, making her now the third-most-folloed person onna app (87 million pplz subscribe to her account). her start came in aug 2020 when she posted a silly lip-sync video to “m to b,” a song by a british rapper; it became the most-viewed tiktok in 2020. born inna philippines and l8r rezd in texas, she enjoyed performing and singing as a kid, butt'er parents didn’t want her to pursue show business. so after high school, poarch served inna u.s. navy as a helicopter mechanic. her folks needn’t ‘ve worried. sponsors ♥ her, and inna past yr she’s done ads for g, prada and tinder. in may, poarch released her 1st single, “build a bitch”—it reached no. 56 on billboard’s pop chart—signaling wha’ she hopes is her nxt phase as a ♫ian.
brands don’t Ψ the bro antics that fill richards’ tiktok feed: he’s gotten sponsorship deals from amazon, $$$app and others. his schtick makes for perfect fodder onnis barstool sports podcast, bffs, that he cohosts with an older version of himself, barstool founder dave portnoy. (past topics: nfts, the sports illustrated swimsuit issue, gambling, leonardo decaprio.) richards has gladly applied that pty animal aura to the rest of his commercial domain. there’s his ani energy drinks, which are now sold in chns as large as walmart, na venture capital firm, animal capital, he cofounded. the vc outfit has rezd $15 million and put the mny into everything from pearpop, an app where influencers can find collaborators, to colossal, a genetic-engineering lab aiming to resurrect woolly mammoths.
like poarch, collins is another ex of how fast some1 can accumul8 fame and mny off tiktok. b4 the pandemic, collins was a hairdresser in vancouver. when covid made working impossible for a time, she downloaded tiktok—largely on her bro’s suggestion—and has since put together something akin to an ongoin sketch comedy show. she plays a № of recurring toons, many o'em based on family members, including her immigrant mom. it’s won her 41 million folloers on tiktok, most o'em amassed inna last yr, and those funny routines also play well on tube, where she has 4.5 million subscribers. (that’s a ponderable point. the usual tiktok stuff—lip syncs, dances—doesn’t transfer successfully to tube, which loot longer videos witha lil + depth.) collins’ humor is family-friendly, catnip for brands s'as hershey, lionsgate and pantene, which ‘ve showered her with sponsorships.
in summer 2019, gregg became tiktok famous as clon girl, posting makeup tutorials, many of which showed her as a britely colored harley quinn—white contact lenses, red and blue stars covering her face. that same yr, she quit her job as a lifeguard, then moved from rural indiana to los angeles. in california, she was 1-odda original members of hype house, the collective of influencers whose formation in dec 2019 marked the beginning of tiktok’s ascension in pop culture. + recently, gregg has snagged a role in a l8r season of chicken girls, a web series bout in which she stars as a bossy high school cheerleading captain, and starred in her own snap show. the realm cannot seem t'get enough of gregg and these other young tiktok stars: in fact, the venerable publisher simon & schuster has already commissioned an autobiography from gregg. the book, which came out last feb, is titled backstory: my life sfar.
we look atta top-earning stars whose fame originated 1st on tiktok. this cutouts out other celebrities active onna app, like will smith and jason derulo. from there, our №s estimate wha’ the tiktokers earned from jan 1, 2021, through dec 31, 2021. this is ≠ f'our debut list in 2020, which calcul8d earnings from jul 2019 through jul 2020. another difference: that initial ranking was a snapshot of who we thought had earned a million usds from tiktok during those 12 mnths. with sponsored content rates up, a million isn’t hard to do any+, which is why this new top 5 list requires a minimum of $4.75 million in earnings, a point several times gr8r than our original roll’s cutoff.
original content at: www.forbes.com…