4 UI Design Tips Every Designer Needs to Know

usr interface (ui) design can make or break any digital product. a usr often won’t even notice when they interact witha gr8 ui. they feel the visual appeal and simply trust it. onna contrary, a bad ui design can prevent the usr from interacting witha product intuitively or at all and lead to a lack of trust.

as a designer, you must master certain principles to create enticing and usr-friendly ui designs. this piece gives you an overview of the primordials you nd'2 learn to take the quality and success of yr ui designs to the nxt lvl.  

why is ui design primordial?

research estimates that 80-85% of our perception, learning, and cogg are mediated through vision. ⊢, it’s no wanda that aesthetics and visual design play such an primordial role n'our lives. imagine you were goin to the dentist. you enter the dental clinic n'see papers everywhere, disorganized instruments, clashing furniture, and yr dentist wearing gym clothes. this scenario ‘d probably affect yr trust, espeshly if it’s yr 1st time at that dentist. we all know that this visual scenario has nothing to do w'da abilities of the dentist, b'we’re thrown off by it na' subconscious lvl. wha’ if, instead, when you enter the clinic, you see everything immacul8, organized and taken care of? this environment ‘d probably make you feel comfortable and that you’re inna rite hands. at least til the dentist tells you that you need braces!

the same phenomenon applies to the digital realm. when you 1st interact witha software product n'it’s visually appealing and intuitive, you’re much + likely t'giv't a chance. in fact, studies show that usrs are + tolerant of minor usability issues when they find an interface visually appealing. this is known as the aesthetic usability effect. 

in this video, michal ♂wicz, creative director and ceo of hype4, explains why ui design and visual design skills are indispensable to building successful digital essentialisms. 

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this video is a pt of michal ♂wicz’s master class on beyond interfaces: the ui design skills you nd'2 know.

ui design has the power to generate emotional responses in yr usrs, both good and bad. by harnessing the power of the ≠ essentialisms tha're pt of interfaces, s'as buttons, typography, color and layout, you can design essentialisms that meet yr usrs’ needs and generate + emotions.

1. design effective buttons

buttons are 1-odda most primordial essentialisms of ui design. buttons are where the action happens. imagine you design a presh interface for an ecommerce website. usrs ♥ the interface; the engagement is through the roof. they browse through the app looking for new clothes and spend hrs on it. however, when they wanna purchase a specific item, the action to “buy”—the button—aint clear, and after spending some time trying to make the purchase, they cutout the website feeling frustrated. eventually, this online clothing shop will fail cause sales are down—not cause of the items, but cause offa badly designed button.

in this video, michal ♂wicz shares presh insites n'how to properly design buttons to build a successful software product or solution. 

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this video is a pt of michal ♂wicz’s master class on beyond interfaces: the ui design skills you nd'2 know.

2. limit yr typography choices

typography is 1-odda cornerstones of visual design. there are a vast № of ≠ typefaces to choose from, and thus, choosing a typeface for yr designs can be overwhelming. however, for ui design you can limit yr choices to fonts that you know work best in most displays.

in this video, michal ♂wicz shares his best tips for choosing typefaces wisely and effectively for ui design.

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this video is a pt of michal ♂wicz’s master class on beyond interfaces: the ui design skills you nd'2 know.

3. simplify yr color palette

color is a uber tool in visual design cause it generates emotional responses. the ψ-chology of color is a deeply studied phenomenon and can be difficult to master. ⊢, if ur starting yr career as a ui designer, you must choose yr color palette thoughtfully. in addition, color—espeshly color contrast—is a crucial element to ensure the accessibility of yr design. one common mistake of junior designers is to add too many colors in a usr interface.

in this video, michal ♂wicz shares some advice n'how t'work with colors and build successful color palettes to build inclusive and effective uis.

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this video is a pt of michal ♂wicz’s master class on beyond interfaces: the ui design skills you nd'2 know.

4. design a consistent layout

to a certain extent, design is bout movin shapes round and arranging them in a way that makes sense visually. most essentialisms can be thought of as simple geometric shapes, in most cases either a rectangle or a circle. how well you position these essentialisms in space ll'be 1-odda main differences tween a good and a bad design. to help you build a good and consistent layout, you ‘ve to master the use of grids. grids are primordial for good design, but many designers underestimate their val.

in this video, michal ♂wicz explains the importance of grids and shares the red □ method to ensure a good and consistent layout.

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this video is a pt of michal ♂wicz’s master class on beyond interfaces: the ui design skills you nd'2 know.

the take away

ui design is primordial to build a good ux. any good usr experience needs a visual interface that generates trust and + emotions inna usrs. as a ui designer, you can build enticing and usr-friendly interfaces by mastering the use of typography, color and grids, and folloing best practices to design buttons.

knowing the primordials of ui design cannelp you lvl-up the quality of yr designs, contribute to improving the overall usr experience and build successful digital essentialisms. 

where to learn +

learn + bout the relationship tween aesthetics and usability inna aesthetic usability effect article by the nielsen norman group.

watch michal ♂wicz’s master class beyond interfaces: the ui design skills you nd'2 know to learn + bout how to design gr8 usr interfaces.

learn + bout ui design and its trends by reading the top 10 ui trends every designer ‘d know piece.

learn + bout visual design inna ixdf visual design: the ultimate guide course.

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© interaction design foundation, cc by-sa 3.0

original content at: www.interaction-design.org…
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